AMD Collaborates with Arka Media Works and Director SS Rajamouli to Create Stunning VR Experiences AMD Collaborates with Arka Media Works and Director SS Rajamouli to Create Stunning VR Experiences
AMD showcased new technology that can bring 360 video and Virtual Reality to develop content to promote the upcoming Baahubali: The Conclusion, a movie... AMD Collaborates with Arka Media Works and Director SS Rajamouli to Create Stunning VR Experiences

Virtual Reality is looking to be the future of gaming. Every year, more and more VR headsets are being released, and a lot of manufacturers are touting newer PC/laptop releases as being VR-ready. Though VR is not just great for games, it can also be an avenue for unique content that can only be experienced through VR. One such VR content is AMD’s collaboration with Arka Media Works to promote the upcoming film by director SS Rajamouli.

At the Mumbai Film Festival organized by the Mumbai Academy of the Moving Image (MAMI), AMD showcased new technology that can bring 360 video and Virtual Reality to millions through a bleeding edge Virtual Reality capture instrument with up to 32 cameras and the AMD’s renowned GPU-accelerated video stitching software. Used in conjunction with Radeon™ Pro Graphics, the new technology is being used initially to develop content to promote the upcoming Baahubali: The Conclusion, a movie directed by SS Rajamouli scheduled to premiere on April 28, 2017.

 

Under the creative direction of SS Rajamouli, Arka Media Works and AMD’s Radeon Technologies Group (RTG) are using the new technology to collaborate on two pieces of compelling VR content: a 360-degree video titled “On the Sets of Baahubali” and a fully immersive VR experience, “The Sword of Baahubali.” On the Sets of Baahubali is available now, and was shown to attendees of MAMI on October 22nd and 23rd along with early takes of The Sword of Baahubali.

 

To create these experiences, AMD has built the radical new VR capture camera – the bb360cc – and leading-edge 360-degree video stitching software. The bb360cc provides real-time VR preview and up to 32 cameras. Using AMD-created Project Loom software, videographers can rapidly stitch 360-degree video, often in real-time or nearly so, eclipsing the time needed using alternative techniques. The open source Project Loom software is expected to be widely available to content creators by the end of the year.

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