MyPhone’s line of smartphones have always been received well by the masses. Often, their buyers still actively listen to radio programs, which MyPhone has taken into consideration as they have introduced DJ ChaCha of MOR 101.9 as their newest endorser.
MyPhone officially introduced the “Nag-iisang Dyosa sa Balat ng Radyo” DJ ChaCha as their newest brand endorser last December 15 at the MyPhone Loft in Green Sun, Makati City.
DJ Chacha is an award-winning DJ bagging awards like “Yahoo’s Female DJ of the Year”, three times Gawad Tanglaw “Best FM DJ,” and recently the “Best Female Radio Jock” award at PUP Mabini Awards. She’s also a bestselling author, having published two books under ABS-CBN Publishing. These books are also available for Digital download via MyPhone’s e-newstand partner, NoInk. She was also one of the Celebrity Housemates of Pinoy Big Brother Lucky Season 7.
DJ Chacha said that she is very grateful to have finally been part of MyPhone Family. “Of course, I am really thankful and grateful to be part of the MyPhone family. It was really a warm welcome and I am really looking forward sa projects ko with MyPhone, and mga besh makinig na sa show ko na ‘Heartbeats’ dahil mamimigay ako ng brand new MyPhone’s diyan this Christmas!” she said.
Her radio show “Heartbeats” in MOR 101.9 airs from Monday to Friday, 9pm to 12mn.
According to MyPhone’s Vice President, Kevin Tan, DJ Chacha is a perfect addition to a brand that caters to the Masa market. Kevin shared that “most of the listeners and followers of DJ Chacha are of the masa market which is MyPhone’s core market as well. I think it’s a perfect combination between MyPhone and Chacha. We are really happy to finally welcome her aboard in the MyPhone Multimedia family”
Additionally, Mr. Tan said that MyPhone Multimedia will be more pro-active on Digital platforms next year. “Yes, we will be more pro-active in Digital Marketing, most Pinoys now are going Digital so we will follow what our kababayan’s are into in. We recently launched AGILA Rewards, our lock screen application that gives rewards to its users, and the response is tremendous for this project alone.”