When it comes to the Philippines’ smartphone market, the word competitive is an understatement. Major international manufacturers release phones that try to cater to the ever-increasing and diverse demands of smartphone buyers today. Some might prefer phones with long battery life, while others might go for the thinnest phones available; making a phone to satisfy these wants is certainly tough. Phone manufacturer, Oppo, however, seems to have found a winning formula as they become the second bestselling smartphone brand in the country.
German-based market research organization GfK reported that OPPO is now the second bestselling smartphone brand in the ASEAN’s fastest growing mobile market, the Philippines.
GfK’s latest survey showed that OPPO increased its market share from 3.2 percent in July 2015 to 8.6 percent in July 2016, more than double its share from last year. The smartphone brand also rose from third spot in June 2016 at 8.5 percent, to second last July.
“Our increasing shares show how we are able to capture what Filipinos want in a mobile device,” said Stephen Cheng, OPPO’s Brand Marketing Manager. “We not only meet consumer demands for quality smartphones, but we also offer them at more affordable prices. This is an important factor that paved the way for our growth over the past year.”
OPPO attributed its rising popularity to its F1 series, whose selfie-enhancing features won over the Filipino’s fondness for taking pictures of themselves. The company introduced the F1 phone in February this year, followed by the F1 Plus in April.
Introduced only last August, the F1 series’ latest addition, the F1s, sold out three days after its launch in concept and dealer stores nationwide.
Because of the reception to the F1s, OPPO is optimistic that the company will eventually dominate the Philippine selfie market.
“OPPO will continue pursuing its growth in the market by indulging the Filipino fascination for taking selfies,” Cheng said.
Oppo’s focus on phones with affordable prices and selfie-enhancing features are certainly successful right now. But other manufacturers are sure to answer this challenge, which makes this an exciting time to be on the lookout for new smartphones.