Western Digital unveils the redesigned My Passport and My Book hard drives Western Digital unveils the redesigned My Passport and My Book hard drives
Western Digital has introduced modern and innovative redesigns of its My Passport®, My Passport for Mac, and My Book® hard drive lines. The design... Western Digital unveils the redesigned My Passport and My Book hard drives

Tech products are becoming more and more stylish. This is true for smartphones as today’s phones come in various sizes, colors, and materials; one can express him/herself through their chosen phone’s design. Hard drives (both portable and external) on the other hand are often lean towards having a functional design, which some might find boring. Not anymore though, with WD’s stylishly redesigned My Passport and My Book hard drive lines.

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Western Digital introduced modern and innovative redesigns of its My Passport®, My Passport for Mac, and My Book® hard drive lines, which have been highly recognized leading sellers for more than a decade. In partnership with Fuse project, an award-winning industrial design and branding firm, the reimagined products were built with the customer in mind.

 

“The way we use data is changing; it’s becoming much more of a personal commodity, something we value,” says Yves Béhar, founder and Principal Designer at Fuse project. “Western Digital lies at the intersection of our physical life and the digital world, and we wanted to create a quality aesthetic that symbolizes this intersection.”

 

As part of the reimagined design, the My Passport drives will come in six vivid colors – Black, Yellow, Red, White, Orange and Blue – while still providing reliable portable storage that perfectly complements an on-the-go lifestyle. The My Passport for Mac drive is available in a stylish Black color. The trusted desktop storage device, My Book, combines personal style with a massive amount of storage space, up to 8 TB, so users can keep their photos, videos, music, and documents. Each storage device comes with an automatic backup solution for a seamless, user-friendly process, as well as password protection to keep your precious data safe.

 

The new WD® products include:

 

  • My Passport portable hard drives – trusted and loved portable storage, in a reimagined design, that fits in the palm of your hand
    • New attractive design with textured bottom
    • Password protection with 256-bit AES hardware encryption
    • Automatic backup with included WD Backup™ software
    • Up to 4TB capacity
  • My Passport for Mac drives – your MacBook® computer’s best friend
    • New attractive design with textured bottom
    • Password protection with 256-bit AES hardware encryption
    • Formatted for Mac OS® X and Time Machine® ready for easy backup
    • Up to 4TB capacity
  • My Book desktop hard drive – trusted, high capacity backup for PC and Mac®
    • Password protection with hardware encryption
    • Automatic backup with included WD Backup software
    • Up to 8TB capacity

The new drives are protected by a 2-year limited warranty, and are available at selected IT resellers nationwide. The new My Passport drives start at ₱4,190, the My Passport for Mac drive starts at ₱4,190, and the My Book has starts at ₱6,850.00.

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