Corporate Social Responsibility is a thrust companies have to give back to its local community. Whether its housing projects, feeding programs, or donation of goods and services, big companies engage in CSR in order to support the community and help out where they can.
LG has been in the Philippines for a while and while we usually write about their smartphones and other devices, it’s good to be able to know that big companies also support local causes! Just recently, the Korean tech giant reached out to the National Museum of the Philippines several of their OLED television sets for use! The museum aims to preserve and showcase our history and local fauna and flora, and is open to the public for free.
LG is hoping to promote a more holistic and interactive experience for visitors by donating one 65-inch OLED TV (E8), one 55-inch OLED TV (C8) and one 55-inch UHD TV to the premier public museum institution in the country.
As part of the donation, LG also commissioned underwater conservationist director/photographer Noel Guevara to create a short video that showcases the richness and beauty of underwater life in the Philippines, said to be the epicenter of marine biodiversity on earth. The video, shot off Balicasag Island in Panglao, Bohol, features colorful reefs, tropical fish of all sizes and turtle residents.
“As an underwater photographer and in this case, videographer, I am one of the many visual ambassadors of the sea, whose job is to bring the ocean closer to people’s hearts,” says Guevara. “Balicasag is a beautiful, bountiful dive spot. Showcasing its vibrant marine life in glorious, colorful 4K allows a viewer to take in these sights in more detail and with better appreciation, where the only thing better left to do is to actually dive there.”
Guevara’s video was premiered to media and special friends at the NMNH on the 77-inch LG OLED W8 TV, LG’s newest and most stunning display to date, which showed off the underwater sights of the Bohol Sea to the best advantage. Marrying best-in-class picture quality with a mind-blowing “wallpaper” design (the display measures a paper-thin 0.23 inches), the W8 represents the height of TV technology, flaunting true-to-life picture quality and cinema-quality Dolby Atmos sound. This newly launched model is also equipped with LG’s new Alpha α9 intelligent processor, which has the ability to create the clearest and most detailed pictures with realistic color and ultra-fast response times.
Jeremy Barns, director of the National Museum of the Philippines, expressed his profound gratitude for the TVs and commissioned video, “We are very thankful to LG for their generous donation to the National Museum and for their enthusiastic support of our new National Museum of Natural History, which has broken new ground in facilitating far wider public appreciation of the natural wonders of the Philippine archipelago. These cutting-edge, beautifully designed TVs, combined with the work of this institution, will immerse our viewers and provide them with special experiences of the heritage and patrimony of the Filipino people. This video will convey more effectively than ever before the amazing marine experience that Bohol, one of so many extraordinary places in the Philippines, has to offer—short of diving Balicasag Island’s hidden depths themselves.” Barns also added that the video is a very timely complement to the opening later this year of the new National Museum in Bohol, housed at Tagbilaran’s restored and converted former provincial capitol building which was damaged in the 2013 earthquake. The museum director believes that the video should also be prominently featured in the Bohol museum in addition to the NMNH. He went on to say that the video will also feature in all the appropriate public platforms of the National Museum and be recommended to relevant key partner government agencies, including the Department of Education, the Department of Environment and Natural Resources, the Department of Tourism, and the National Commission for Culture and the Arts.
“LG’s goal is to harness the power of beautiful images and modern, innovative technology to fuel and inspire the next generation,” says LG Philippines managing director Mr. Inkwun Heo. “The TVs we are donating to the National Museum can be used both as educational vessels and design inspiration. The LG OLED TVs can integrate perfectly into the interiors of the National Museum in Manila and the other educational centers in their growing network of museums within the country, while the video will give museum visitors moving glimpses of the Philippines’ natural inheritance. We at LG Philippines are very proud to be associated with this great public institution and center of education, science and culture, and all of the work that they carry out for the benefit of the Filipino people and their innumerable friends throughout the world.”