Free from Sony, VAIO is its own company now and has just released its first offering: a very safe smartphone.
In its own form or parental rebellion, VAIO has released its own smartphone. One would remember that once upon a time, VAIO was Sony’s brand for laptops and they were really good both in specs and in looks. Thanks to Sony jettisoning off a lot of its assests, the VAIO brand and team are on their own and they decided that the smartphone market was a good place to re-introduce themselves to the market.
Initially available in Japan via b-mobile, this new smartphone is the product of a small team without the backing of a large corporation. However, that didn’t deter them to get this handset out there, and they played safe with their initial offering.
The looks on the device don’t really stand out. It’s a basic-looking phone with a 5-inch 720p display and the power + volume buttons are the standard side-mounted affair. It has a 1.2GHz quad-core processor, 16GB and 2GB RAM, and comes with Android 5.0. A 13 megapixel camera rounds out the ‘need to know’ specs, which to sum up, doesn’t really excite nor offer any innovations.
VAIO took the safe route with this phone, and we think the company is just dipping their toes in the water. Here’s hoping that this new player will gain enough confidence to take the plunge, and offer us something that reminds us of how the VAIO laptops were: imaginative, fun to look at, and great to use.