In the wake of Twitch withdrawing support and involvement in Southeast Asia, the field is ripe for this emerging digital content sharing industry to have dominant platforms. In order for the communities that support these content creators to grow, these livestreaming platforms need to be able to offer support and incentives. One of these platforms that are signing up content streamers is Kumu, a locally-developed livestreaming app designed to have users stream what they want to share in real time.
From mobile and video games being the easiest kind of content to livestream, Kumu is primarily a lifestyle livestreaming platform, so browsing through the app and its list of content creators will show you more than just gamers. Kumu’s openness to have streamers outside of gaming is strengthened by their newest content creators: DJ Mo Twister, Suzzysaur, and the rest of Rumble Royale.
Mo Twister, a disc jockey who has built his audience to this point via radio and online shows, brings his flagship program “GoodTimes with Mo” as a podcast to Kumu airing on Sunday at 9:30 pm. He has operated his show from the United States – Kumu provides him with yet another valuable connection to an audience of Filipinos in the Philippines and indeed around the world.
The fact that Mo Twister is now turning to a mobile-first livestreaming platform shows how far Kumu has come: it is even converting media personalities from traditional channels over to its thriving “Kumunity.” Joining Mo Twister on Kumu are gamer Suzzysaur and content creator community Rumble Royale, who stream about the lifestyle-side of their gaming careers and lives.
“Our goal at Kumu has always been to be the hub for Filipino creativity. This encompasses both up-and-coming user talents as well as established personalities from more traditional media channels. That more and more celebrities are recognizing the power of Kumu is further proof that we are well on our way to building the creative hub that Filipinos need and deserve,” said Kumu co-founder and Chief Strategist Rexy Dorado, who founded Kumu with Roland Ros, Andrew Pineda, Clare Ros, and Angelo Mendez in 2017.
Apart from the focus on Filipino creativity, celebrities are inevitably drawn to Kumu due to the size of its audience. At more than 500,000 users and counting, Kumu is not only the fastest-growing livestreaming platform in the Philippines, but the largest. Kumu, in short, has gotten too big for forward-thinking celebrities to ignore.
It seems like Kumu is banking on star and influencer power to get their app to the mainstream, as KC Montero is also among the top management’s ranks as the Vice President of Marketing. Keep an eye out for more of your favorite local artists and influencers to join Kumu in the coming months.