Philips, a global leader in innovative displays, partners with Twentieth Century Fox to promote the release of X-Men: Dark Phoenix in the Philippines. Lucky members of the media were the first people in the whole Southeast Asian region to watch this much-anticipated movie.
With Twentieth Century Fox, Philips continues to bring technology and people together, this time through entertainment and film-viewing. This exciting new film, X-Men: Dark Phoenix, is perfect not only for the big screen, but in Philips displays as well. The film’s special effects are fully realized in Philips’ high-definition monitors.
Philips Marketing Manager for the Philippines Jack Salamia appeared before the premiere began and talked about the growing partnership between Philips and Twentieth Century Fox. He then unveiled the showcased display units, the E9 curved monitor series, the 32” version of which being raffled off to those attending the premiere.
X-Men: Dark Phoenix follows the story of the X-Men, a group of mutants with superpowers, specifically one of their members, the telepathic Jean Grey. During a mission in outer space, Jean absorbs a mysterious cosmic force that amplifies her mutant powers. Her newfound strength leads her to lose control and become an entity known as the Dark Phoenix. Her growing power posed a threat not only to the X-Men, but also to the world.
The movie is an adaptation of a popular storyline from 90’s era X-Men comics called “The Dark Phoenix Saga”. Regarded as one of the best X-Men stories to date, the storyline had lasting effects on the X-Men involved as well as the storylines that came after it.
X-Men: Dark Phoenix continues the story of X-Men: Days of Future Past and X-Men: Apocalypse. Written and directed by Simon Kinberg, it features an ensemble cast featuring James McAvoy, Michael Fassbender, Jennifer Lawrence, Nicholas Hoult, Tye Sheridan, Alexandra Shipp, Jessica Chastain and Sophie Turner in the titular role.